Pages 144-161 Media has various effects on audiences and there’s no doubt about that. People absorb media messages, whether it’s intentional or unintentional. Media platforms must be sure to be cautious of any immoral content. There are vulnerable people on media websites that can’t censor what they can see, or they don’t have other people to monitor it for them. No one should have the intention of negatively influencing today’s youth or those with easily influenced minds. Some people use the media rather than letting the media use them. People use media to live out fantasies from other worlds that they may have. All types of media serve the same function no matter how much they differ. Pages 161-171 Audiences like to escape reality. Many people use television shows to do that. Entertainment devices are working for peoples’ needs. Everyone’s utopia is different. There's no limitation to what entertainment can do for everyone. The goal is to get audiences engaged. Some people try to bring politics into entertainment, but that would be putting stops and limitations on media and entertainment, which is the exact opposite of what the media should want to do. Audiences want to be one with the media they consume and use it to their advantage. Pages 173-179 Some researchers are interested in gaining the perspective of the audience. They try to resist doing this, but sometimes they issue questionnaires to the audiences to collect their opinions on varying media. However, this method isn’t secure. Questionnaires are easy to misinterpret, and the questions may not be fitting to what the researcher is trying to ask. Varying types of media attract different audiences, but the media brings them all together in interesting ways. Each type of media’s audience can have differing opinions on different aspects on life based on how they interpret things. There are limitations to media, so audiences don’t always know the whole story. We will never know how other people consuming media are, and we may not even know how ourselves are consuming it.
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AuthorKayla Hall Archives
April 2021
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