The big guy, or conglomerate, in media is a company that owns major media distributors. In music media, the big guy would be Sony Music Entertainment. They're considered a larger player in media because they control a majority of today's music market. Sony provides music internationally. On the other hand, a little guy in media is any media that is free of influences from bigger sources. A little guy in music media would be XL Recordings. XL Recordings produces music internationally as well. Sony produces music because they own other record labels as well. They're just the owners of those record labels, but they're the ones who do the actually writing, recording, and finalizing process. XL Recordings has a similar process, but theirs is more intimate to the artist they're working with. Both music labels also have to go through the process of advertising and handling copyright issues. Both reach their audience, promote, and deliver their product by using marketing and advertising through prerelease videos and countdowns to the day the song/album is released. They then offer the music on a wide range of streaming platforms in order to reach a wider audience. Advantages of being the big guy is that you have a lot of power over the record labels you own. As the big guy, you get to decide what is put out there and what isn't, which has it's benefits. However, with being the big guy, you lose touch with each artist under the labels you own, in my opinion. I feel like that's a disadvantage because it leaves big guys, like Sony, out of the picture in a way. Advantages of being the little guy in music is that you have what the big guys don't, and that's intimacy. Having a connection with your artist and the music they're making will make the smaller able more into and more dedicated to what they're producing and distributing. However, as a little guy, it can be a disadvantage because it's difficult to promote yourself. Getting yourself and your label out there is a difficult thing to do, especially as an independent. But you have the willpower to do it, then being the little guy isn't so bad after all.
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AuthorKayla Hall Archives
April 2021
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