Issues raised by media ownership
Media ownership is the commercial and legal control of interpersonal and mass communication technologies by individuals, corporations, and/or governments. Funding is the money provided, especially by an organization or government, for a particular purpose. In contemporary media practice, which is a specialist interdisciplinary focus and is one of the longest-running undergraduate media courses in the UK, these two things raise issues. These issues are confinement, fragmented audiences, and political bias. Confinement is being restrained and unable to move freely. Media ownership and funding create confinement because companies that have smaller ones within them completely control all the work being done on their grounds. Therefore, there’s less competition, which refines companies, specifically ones that produce movies, to only having one way of doing things. The confinement could also lead to a lack in creativity when creating movies. We see this in most sequels to a movie. The smaller companies have no control over what they’re putting into the world, so it’s out of their hands. Fragmented audiences are audiences that aren’t being reached due to a lack of spreading out what is being produced or a lack of promotion. This comes from, for an example, a movie only being shown in theaters. People that have smart televisions, regular televisions, and streaming applications, such as Netflix and Hulu, are not being included in the final product. All those people could’ve seen the coming attractions for said movie, but the company deciding to only put its funding into a movie theatre causes them to lose that other business. This is also a result of smaller companies not having enough money to put their final product out anywhere else. Some companies only have enough money to invest in one way of streaming their movie. A lot of companies' main goal is to inherit investors. These investors could heavily benefit these companies and raise the funding available for their products. However, investors want to put their money into companies that support their thoughts and beliefs. This causes companies to create thing in favor of that, which can turn a lot of viewers away from what they’re putting out there. It's also a risky move because some people could perceive the message the company is sending out in the wrong way ad nasty rumors could e started about said company and taint their business. All in all, media ownership and funding can create issues for contemporary media practice. It can limit creativity, audience, and diversity in a company. To avoid these things, companies should be conscious in the companies they sell to or allow to invest because it could put a strain on their business and their reputation. A lot of these issues are found in big companies today that own smaller ones within them and prevent those smaller companies from being unique, which only enforces these issues.
0 Comments
1. My product uses and challenges conventions by discussing women and men in the fashion world that have the desire to go outside of society's superficial box. It represents social groups and issues by addressing how society tries to keep people in such a confined bubble by trying to tell them what they should or shouldn't look like and what they should or shouldn't wear. My product promotes leaving that behind and deciding what your own rules are for yourself and not letting other people affect that. My product encourages being unique and using current trends to have your own fashion voice.
2. My product engages with audiences by incorporating topics that could apply to not only the younger generations, but also the older ones. There's no age limit on struggling to find your own sense of style. My target audience is the younger generations and I believe that my magazine appeals to them because of the positive message that it's giving with a mix of the current trends. This magazine will be distributed digitally, seeing as media has swept the recent generations by storm. It's the most modern form of reading, writing, and creating. Possible Article Topics
1. Dress and culture identification. 2. Body image and high fashion models in this generation. (TOC) 3. Fashion trends. (TOC) 4. Clothing in new and old eras. 5. Understanding cycles of fashion. (TOC) 6. The role of garments in society. (TOC) 1. Title/masthead: The title is 'Contemp Fashion'. The titles literal meaning is today's fashion, which includes modern trends and fashion statements. It suggests that readers can expect to learn about what the latest fad is and which influencers are inspiring them.
2. Typography: The color of the letters, which is bright pink, gives a light mood and a bold tone because of the bright, yet soft color. I used a variety of sizes for the lettering to bring in the readers' attention. The arrangement of the letter is done in a way that the main image of the cover can still be seen, but there's still words to hook the readers' attention. 3. Image: On my cover is Sarah Luss. Luss is an international fashion model that has been featured on many magazine covers. In this particular photo, she's depicted from a lower angle to give her a statuesque look and to capture her whole ensemble. It addresses the reader by showing them what modern high fashion looks like, which ties the photo to the magazine genre. The image credits go to: https://www.imgmodels.com/sashaluss. 4. Language: The strapline is that Sarah Luss is photographed on the cover of the magazine in her most recent shoot and also, Luss talks about her upcoming projects on page 31. It gives a personal look into a broad occurrence that is popular among the youth of today's generation. The most notable linguistic features would be the short, but catching sentences used that tell the reader what they can expect from the magazine, but it doesn't tell them the whole story. Intertextuality is the relationship between texts, especially literary ones. Three types of intertextuality are obligatory, optional, and accidental. Obligatory intertextuality is when the writer deliberately invokes a comparison or association between two, or more, texts. Optional intertextuality is when the intertextual relationship that if recognized the connection will slightly shift the understanding the connection of the text. Accidental intertextuality is when readers often a text with another text, cultural practice or a personal experience, without there being any tangible anchor point within the original text.
1. The first picture at the top there is originally a picture of Barack Obama in the blue and red filter with the words "HOPE" at the bottom as a way to promote his presidential campaign. The one I have inserted their is The Simpsons' parody version of this poster with Homer Simpson in Obama's place without the "HOPE" on the bottom. 2. The second picture up there is an original painting by Grant Wood, depicting what he believed people in the American Gothic times would look like if they were living in an American Gothic home. What I have inserted is a picture of two minions from the movie 'Despicable Me' in the place of the man and the woman in the original painting. 3. The third and final picture is originally an album cover for The Beatles' album 'Abbey Road'. I would say it's one of the most well-known and recognized album cover, whether or not someone has listened to The Beatles before. The one I have submitted is The Simpson's parody version of that album cover, but with their family instead of The Beatles. Picture from: https://www.artstation.com/artwork/lVb8aV
Exercise: Look at a magazine cover. What can you tell about the type of magazine it is; what kinds of articles it contains; who is likely to read it? Why? 1. I can tell that this is an entertainment and celebrity magazine. It focuses on celebrities and their rise to fame. It could be particular to females since it's titled 'Beauty And Brain', but it could go for both genders. Regardless of that, I think it'll discuss how no matter what your looks are, you have to have the same effort in your work ethic in order to become successful. 2. I think it'll contain articles on how different celebrities or maybe it'll focus on one celebrity monthly and include interviews where that specific celebrity talks about their journey to fame and success and all of the hard work they did to get to where they are now, hence the no pain no gain subtitle. It can have articles on the hardships and failures these celebrities endured before their hard work finally shone through. 3. I think young people that are looking to be in the same place that these celebrities are in will read this. I think they'll be interested in learning about what kind of schooling or training all celebrities went through or it'll be inspiring and motivating for the person to understand that everyone starts from the bottom and works their way up, regardless of where they're at in life in the end. The subtitles on the front page use a lot of words alluding to education and career, so I think that's to catch the eye of just the right person who's curious on what steps they have to take to be in that same job field. |
AuthorKayla Hall Archives
April 2021
Categories |