The continuing development of digital media technology has a large significance on media institutions and audiences. The film industry is always changing in order to find new ways to distribute their media. For example, companies have been introducing online streaming platforms that give the viewer the option to purchase a movie and watch it or download it to their device at home. This has saved companies a copious amount of money because instead of using materials for packaging, then going through the production of creating the media itself, they can send out a file from a computer and release and sell their product to the same amount of people as they would of with a physical release.
This is the same with new cinema releases because distributors don’t need to process film, they just send the production to a computer. This removes the limit on distribution as in the past, film would've been shared and posted around the world. Now, all they need to receive a new release is wifi and a computer. This supports the view that older media, such as DVD’s, are tanking as the push towards new platforms are slowly taking over. This could be debated with the older generation, however the younger generation believes that old media is decreasing as they've found different and more convenient platforms to purchase and view media.
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AuthorKayla Hall Archives
April 2021
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